benefits of using a specialized search engine

Businesses tend to be affected more than consumers because of how results are ranked.

The unintended consequence of Google’s conquest to broaden search is limited depth for some. While we might not reach the end of this story for years, the DOJ’s suit signals a larger shift in the search industry, which hasn’t been disrupted in over 20 years. Taking on Big Tech has been a mainstay in the national conversation ever since the 2016 Presidential election, but this is the first antitrust action taken against Google. The case aims to prove that Google’s position as a dominant search provider limits consumer choice and partnerships with companies like Apple suppresses competition. On October 20, 2020, the Justice Department sued Google, an Alphabet subsidiary, claiming the company’s internet search platform is an illegal monopoly that is harmful to both competition and consumers.

B2B search helps fuel SMB’s and the mid-market because more businesses get found.

Specialized search for consumers is well established but B2B search is rapidly growing due to a “digital exhaust” effect.

Vertical search engines support unique workflows and provide domain expertise.

The number of use cases for search are infinite meaning Google’s information lacks depth in some cases.

Google’s rise as the dominant search engine has left the industry undisrupted for 20 years.

Benefits of using a specialized search engine